MEET ERIC
I’m an artist and strategist who brings imagination, critical thinking, and practical judgment to complex work.
My background spans theatre, integrative medicine, workplace strategy, employee experience, program management, and operations—including work at BlackRock, WeWork, and DoorDash.
Across those settings, I’ve paid close attention to how people experience spaces, systems, and change.
I move comfortably between strategic direction and doing the work it takes to get there.
I connect research to decisions, turn abstract concepts into visual direction, organize complex projects, and communicate ideas clearly across diverse audiences.
I ask questions, challenge assumptions, and care about creating meaningful change.
I work with generative AI to develop concepts and material, directing and refining the work across image, video, and sound.
In my studio practice, A Human in the Loop, I make visual art, music, and moving images exploring identity, memory, transformation, and the tension between being seen and being understood.
I welcome projects with owner-operated small businesses and larger organizations in creative strategy, visual storytelling, applied AI, and workplace or employee experience, alongside commissions and artistic collaborations.
DEFINED
Human-in-the-Loop
In machine learning / AI
A human-in-the-loop is a person intentionally involved in an automated process—guiding, evaluating, and course-correcting the system rather than leaving it to operate entirely on its own.
In my creative work
The studio name extends that idea beyond technology.
We are all caught in a loop at some point in our lives—cycling through inherited stories, unnamed patterns, and habits that outlast their usefulness.
A Human in the Loop is about what happens when human attention enters the process: identifying patterns, integrating lived experience, and creating something new.
HUMAN CREATIVITY / AI ASSISTANCE
The friction between human direction and machine interpretation.
Across image, sound, motion, and spatial design, the work is shaped through human judgment, creative intuition, strategic thinking, and iterative refinement.
I use AI image, sound, and motion tools to surface patterns, test directions, challenge assumptions, and make nonlinear thinking visible.
I bring prompts, source material, lived experience, intuition, and judgment into generative systems, then work with and against the outputs: distortions, false starts, unexpected patterns, and moments of alignment.
For me, the value is not automation for productivity sake.
The value is discernment: knowing what feels generic, what feels false, what carries force, and what can become a usable system; navigating beyond barriers that have held me back since childhood.
