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Creative thinking.
Practical solutions.
Designed around your business.

I help small business owners shape their brand, design their website, simplify daily operations, and create custom artwork and graphics for their spaces, websites, and social media.

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MEET ERIC

I’m Eric Kerr, founder of A Human in the Loop.

A Human in the Loop is a creative studio, bringing together strategy, visual storytelling, and over 3 years working with generative AI technology.

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I combine my creative background with over 12 years of experience in workplace strategy and operations at BlackRock, WeWork, and DoorDash.

 

I work directly with business owners to clarify what they need, decide what’s worth changing, and show how to put those changes into practice.

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Based in Raleigh-Durham, NC, I partner with clients locally and remotely.

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More about me →

service-offerings

OFFERINGS

Thoughtful design. Practical support. From idea to implementation.

I help you shape how your business looks, how it runs, and how people experience it—through brand and website design, better day-to-day systems, and custom artwork, motion, and sound.

Small Business Operations Image by Alexander Mass

Small Business Operations

I help owners spot what’s slowing them down behind the scenes, decide what’s worth changing, and put those changes into practice so the business is easier to run.

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I build around how you work and the tools you already use. I provide hands-on training so you can manage the day-to-day yourself.

Spiral and Line Movement Graphic by Eric Kerr

Visual identity + Creative Direction

I help small businesses and hospitality brands develop a distinctive look and carry it across the places people encounter them.

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Logo design, color palettes, typography, campaign concepts, and art direction for print and digital media.

Environmental Graphics

Bringing digital artwork into physical spaces. Custom graphics for interiors and exteriors.

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Murals, window vinyl, spatial graphics, and install-ready artwork for hospitality venues, wellness studios, retail spaces, and immersive environments.

Motion, Sound, + Immersive Media

I use moving images and sound to set the mood for a space, a launch, or a live event.

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Ambient motion loops, short-form promotional visuals, soundscapes, AI-assisted music, and music visualizers.

featured visuals

STRANGE + FAMILIAR

AI-assisted visuals influenced by theatre background, a love of sci-fi, and disco.

My work is defined by recurring motifs — theatrical lighting, reflective surfaces, synthetic materials — building worlds that feel familiar, surreal, and emotionally charged.

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AI MUSIC PRODUCTION

Music for a Fractured World

Fractured World is an expanding music and visual anthology blending dark disco, gothic pop, 80s synth, and theatrical electrobeats.

 

Original tracks written and produced by Eric Kerr using AI technology — a sonic journey through fractured identity, from breakdown to breakthrough.

 

Stream on SoundCloud or support on Bandcamp.

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